CHAIRS/CO-CHAIRS: Tricia Berry
GOALS AND OBJECTIVES:
- Identify best practice in ecosystem marketing and messaging across the country; what aspects can be adapted in Greater Austin?
- Identify resource needs to improve current efforts in messaging and communicating about STEM ecosystem and ecosystem efforts.
- Identify key media champions – who are best positioned to promote Greater Austin STEM ecosystem work.
- Develop both online, social media, and conventional communications strategies that can be adapted across the STEM ecosystem in Greater Austin – actual tools can be designed and implemented during 2-year timeline; but by April 2017 identify key goals and by September 2017 identify what tools needs to be designed, developed, and promoted across all ecosystem network participants.